Social media is often used as a tool for celebrities and content creators to share their style and influence trends. Hailey Bieber and Kylie Jenner are two influential celebrities that are running prominent brands in the beauty industry such as Hailey Bieber’s brand Rhode and Kylie Jenner’s brand Kylie Skin, sharing their fashion style mainly through social media and public appearances. While they both have millions of followers on social media, they have very different tendencies when it comes to their fashion styles.
Hailey Bieber tends to lean more towards a minimalistic approach when it comes to everyday clothing. Many of her social media looks are high-fashion streetwear that tend to consist of simple color schemes. In her casual streetwear style, Hailey most often wears brands like Adidas and Nike while also mixing high-fashion brands into her outfits, such as Saint Laurent and Balenciaga. In the photo to the left, she is seen sporting a matching green hoodie and sweat pant set from Adidas paired with shoes from Balenciaga named “Cosy Bb Mule”.
In the photo to the right, Hailey Bieber is seen pairing an oversized fleece designed by Connor Ives with biker shorts and New Balance sneakers. As an accessory in the photo, she carries a Saint Laurent Le 5 à 7 shoulder bag. Hailey Bieber's streetwear style go-to tends to be to mix casual with luxury, as seen in both of the photos above.
While in her everyday looks, she rocks casual with designer, in Hailey Bieber's red-carpet looks, she tends to have one bold statement piece. This is often a piece of chunky jewelry that draws attention to her neutral-colored designer outfit spotlighting unique, modern silhouettes. In the photo to the left, Hailey Bieber is seen wearing a cream-colored Saint Laurent dress paired with chunky gold bracelets, and many rings. She keeps it elegant with simple earrings. She wore this outfit to the Los Angeles County Museum of Art (LACMA) Film and Art Gala. This dress follows her modern minimalistic style with its elegant silhouette but still has unique elements within the scrunched sleeves and boxy shoulder shape. Hailey Bieber keeps her style understated and modern on and off the red carpet, showing her true style, no matter the occasion. On the red carpet, she keeps the clothing simple, paired with eye-catching jewelry. On a day-to-day basis, she sticks to casual clothes, paired with designer items.
While Hailey Bieber has more of a minimalistic style, Kylie Jenner’s style is anything but that. Kylie Jenner’s clothing is loud with a lot of personality. In the photo to the right, Kylie Jenner was seen walking in a luxurious leather and fur coat, paired with distressed leather pants and a pair of dark sunglasses.
This outfit combination was worn in Aspen to go shopping. Kylie leans towards a more flashy style, always catching the media and photographers’ attention. Another example of Kylie’s flamboyant streetwear style is in the photo to the left. She is seen rocking an orange statement coat with low-rise pants, paired with a Louis Vuitton bag on her way to dinner in New York.
Both of these photos show that Kylie loves bold coats and statement pieces that draw attention to her style. On the red carpet, Kylie Jenner’s style doesn’t change much. She still leans towards unique eye-catching designs just like she does on a day-to-day basis. In the photo to the right, Kylie is wearing a vintage Thierry Mugler Fall 1995 Haute Couture gown with a stand-out headpiece and large earrings to add her usual glamour to this timeless dress.
She wore this striking look to the Thierry Mugler: Couturissime exhibition in New York City, outshining other celebrities with this eye-catching headpiece. Based on Kylie’s photos, casual is clearly not a word in Kylie Jenner's vocabulary or fashion style; everywhere Kylie goes, she dresses with the same loud and extravagant style, whether it's on the sidewalk or on the red carpet.
Hailey Bieber and Kylie Jenner both have extremely different styles. While Hailey Bieber usually wears fleece or casual hoodies on a regular day, Kylie’s go-to is anything loud, usually reaching for statement pieces, no matter the place or time. Even though both of these celebrity influencers have very different fashion styles, they both have many followers building on the microtrends. These two celebrities may have different fashion tendencies, but both styles are admired by many. Are you more of a Hailey or a Kylie when it comes to fashion style?