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Starbucks vs. Dunkin, America’s Leading Coffee

Claire Flury, 27


When people think about coffee, they usually think of Starbucks and Dunkin’. These two coffee shops are big parts of many people’s daily lives, with many customers and a strong global influence. Both places sell coffee, donuts, and snacks, but they are different in how they run their businesses, who they target, and how they promote their brands.


Starbucks is a coffee shop started in Seattle in 1971 which has grown into a massive chain worldwide. They sell coffee, snacks, and food, and many people go there to study or hang out. It’s a great study environment where many people go before and after school. Dunkin' Donuts began in 1950 in Quincy, Massachusetts. It is known for cheap coffee, donuts, and breakfast foods. Both have drive-thrus for quick service. Starbucks has been steadily growing by opening more stores worldwide and using online ordering and delivery. Dunkin' is about being fast and affordable, attracting people who want a quick bite or drink. While Dunkin' faces strong competition from Starbucks, it can still keep up. The brand’s move toward franchising has also contributed to its growth nationwide. Dunkin' is more popular among consumers who need convenience and affordability. Its target audience includes busy people, people on the go, teenagers, and younger women. Dunkin’s coffee is known for being stronger and overall better.


Starbucks and Dunkin' Donuts represent two different approaches to the coffee market. Starbucks offers premium products and creates a social experience that appeals to customers who value quality and a nice atmosphere. Dunkin' Donuts is committed to providing high-quality products to its customers. The company sources its coffee beans from some of the best coffee-growing regions in the world. According to the Business Model Analyst, it uses a unique brewing process to ensure that each cup of coffee is consistent in taste and quality. Both brands have successfully found their place in a competitive market but still face challenges as they deal with changing consumer preferences and market conditions. Understanding these differences helps us see how businesses can succeed in the competitive coffee industry.

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